Time:  7:00AM to 9:00AM

Location:  University Club, UC Irvine 

Five years ago, software company CEO Jeff Marinelli dramatically changed direction, and with no experience in the publishing industry, founded Art and Living Magazine, a lifestyle magazine targeted at upscale readers and advertisers. Find out how, against all odds, Jeff has succeeded in launching and growing a successful business in a waning industry, in the midst of the deepest recession in recent memory.  He has succeeded by totally re-inventing the concept of the upscale magazine.

Art and Living has grown beyond just a magazine, into a full media presence, including a website available in 6 languages, two magazines in US and international editions, and extensive ongoing involvement in charitable foundations and special events.  Jeff has jump-started his business by building strong win/win relationships with philanthropically-oriented movers and shakers of the art and design world, and providing participation, support and publicity to these efforts.  Jeff has found that “doing well by doing good” is an effective way to grow a business in a recession. At the same time, Art and Living offers compelling marketing value to its luxury goods and services advertisers.   Art and Living now reaches an audience that is both boundary-breaking and genre-crossing, and more growth is planned.