General Session Speaker
Terri Sjodin
Principal of Sjodin Communications

Terri Sjodin, CSP, is the principal of Sjodin Communications, established 1990, a public speaking, sales training and consulting firm. Ms. Sjodin is a full-time professional speaker and trainer with a unique specialization - advancing the persuasive presentation skills of professionals. She is the author of the highly acclaimed books, New Sales Speak (John Wiley & Sons) and Mentoring (McGraw-Hill).

Ms. Sjodin is a frequent guest on radio and television talk shows and has over 50 published sales training articles. In August of 1999, Ms. Sjodin received the prestigious CSP (Certified Speaking Professional) designation. Less than 7% of the 5,000 speakers who belong to the International Federation for Professional Speakers hold this professional designation. Many consider Ms. Sjodin to be the sales professionals' Speech Coach.

NEW SALES SPEAK - THE 9 BIGGEST SALES PRESENTATION MISTAKES ENTREPRENEURS MAKE AND HOW TO AVOID THEM

What are the nine biggest sales presentation mistakes people make and how do you avoid them? In this compelling general session, you will learn how to build and deliver a more polished and effective sales presentation - one that is persuasive rather than just informative. The focus will be on developing both verbal and non-verbal communication skills for greater impact with financiers and customers, including how to develop a more creative style and hot tips on visual aids, body language, closing and more.

The audience will gain an understanding of:

• The 9 biggest mistakes people make when presenting and how to avoid them
• How to make your presentation persuasive rather than just informative
• How to sell yourself through building and delivering a strong "case" for your message
• How to present more effectively, whether one on one or one-on one hundred
• How to develop and maintain credibility and a dynamic, memorable presentation style
• How to avoid "strange" body language and gesturing
• How to channel Fear and Anxiety to work for you vs against you when public speaking and presenting